Help I've pissed off Bob the neighbour. My business model is a MLM - Multi Level Marketing.

If you are new to this whole business thing and you have entered via the business model MLM you might be working out now, after the excitement of joining your new venture has died down it is going to take some work.

I see this all the time with new business owners and mlm business owners they get discouraged and frustrated.

Now don’t get me wrong I think MLM businesses are a good thing. But believe me when I say you are not going to make a million dollars in the next 12 months I can promise you that!


The problem I see when people burst into this business model especially one that has a product that is leading the way they can come across as spammy. Unfortunately the training in many of these organisations they tell you to write down 100 friends, book 100 parties and you will be on your way to success. WRONG!

The way to make this thing work is to lead people in with YOU.

Humans want to get to know humans.

We want to know why something works.

We want to know how you felt when you used your product.

Did you have results?

Can you give us a real time explanation? We are curious creatures us humans!

The MLM business model CAN work but you need to put some thought into HOW it is going to work for YOU.

As with any other business it is your job to become a really good marketer. How you do this is by story telling.

Marketing is just really good story telling right?!

Educate and share with your audience about yourself, your experiences and your views.

Why should they be using the product you promote?

My advice to ALL people who have a MLM business no matter what you sell is to lead and market themselves as a personal brand.

So yes this means running your business under your own name.

This creates the trust factor. People get to know you online see what you are all about. Hopefully if you are utilising your IG stories, they are getting to know you on a personal level as well.

This helps you to softly softly sell. Turning it around into a space where your audience doesn’t feel like you get on social media to sell the products first and foremost. You just share value and just so happen to recommend the product you are affiliated with.

I also want you to niche down who you are trying to sell your product to?

Would it suit young families?

Would mums with small babies benefit?

Have a think who your target market is.

Never think niche doesn’t apply to a product based business!

So please please ignore your up-line when they tell you to sell everyone even 70 year old Bob down the road.


Treat it like affiliate marketing.You provide a product and get a commission for selling it.

Another way you can bring in sales into an existing business is to migrate your products into services you already sell. So for an example as an add on to a course or within gift boxes for VIP clients / retreats. 

Unfortunately MLM and direct sales have got a bad wrap because of the old school marketing they teach. Hello spammy mc spam.

But I think they are a great lead in to the business world for some women.

The aim of the game here is to think outside the box.

Come up with your own content.

That means no more copy and pasting from your companies website. (That screams robot)

Lead with YOU. This will also give you room to move and grow your business well into the future.

I hope this has been helpful for you! If it has let me know in the comments below!

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Foundational Pillars Of Content You Should Be Sharing On Social Media.

So many online entrepreneurs say to me

“I don’t know what to put on my social media platforms in the way of content”

“I am always posting as I go in the moment and my content doesn’t really get many reactions”.

Or the BIG one I block my ears when they tell me.

They post very rarely on their own online platforms. Eppp!

This is what has prompted this blog post today. I want to introduce to you the marketing strategy around the foundational content you should have scheduled in your social media channels at ALL TIMES.

These are the foundational pillars that create a really good base for all of your social media posts. Marketing is all about story telling. So once you become comfortable with telling your own story and educating people what you are about it becomes really easy to create content based around these pillars.

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  • Who I work with - Call out your ideal client. Tell the world who it is YOU want to work with. Paint the picture for them who it is. A beautiful way I love doing this is to write a post being a “letter to my ideal client”. I write to her letting her know I understand where she is at and how I can help her. This always gets a lot of love when posted on my Facebook page.

  • How I help - What is your niched service? What is the service you promote to lead your clients in with? Educate your followers on what your session / coaching consists of. How it works, how you support them and what outcomes they may achieve.

  • Who are you? - So who are you? Remember if you are doing this thing right new people are going to come across you all the time!

    You want to allow them to get to know you. This post should be scheduled on a weekly basis. What is your story?

    Humans want to get to know humans.

    Use this as a space to put yourself out there. Create trust. Allow your ideal client to be able to resonate with you. They want to get to know you. They want to know that you have been through or understand their struggles. This is a really good way to build that authentic loyal following that fall in love with you for who you are and what you are about.

    Your story is your best testimonial don’t be afraid to be real and raw. Everyone is going to love you even more!

  • Why do you do what you do? - This could be another part of your own personal story or you could share a case study about a past client. Why are you so passionate about what you do? Why would your client choose you? I want to be able to trust that YOU have the skill set and the passion to support me. So please allow me to get to know you further as to why you do what you do! Why did you start in the first place?

  • Lastly What do you stand for? AKA Getting ranty sometimes. - What are your core values?

    What makes you different in your industry?

    What fires you up?

    Sharing why you are passionate. What you are passionate about also fires up your potential clients. It helps them see that they may also have the same values as you or even get ranty about the same things as you. This creates conversation where you are leading the way!

    Authentic connections and tribe building. Your vibe attracts your tribe remember!

I hope your head is buzzing with ideas now on the foundational content that you can now schedule into your social media pages.

Along with this weekly blog posts you may be sharing ,expert tips and the fun behind the scenes stuff. You should have a very full weeks planned ahead of time!

Reach out if this was helpful to you I would love to know!