Help I've pissed off Bob the neighbour. My business model is a MLM - Multi Level Marketing.

If you are new to this whole business thing and you have entered via the business model MLM you might be working out now, after the excitement of joining your new venture has died down it is going to take some work.

I see this all the time with new business owners and mlm business owners they get discouraged and frustrated.

Now don’t get me wrong I think MLM businesses are a good thing. But believe me when I say you are not going to make a million dollars in the next 12 months I can promise you that!

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The problem I see when people burst into this business model especially one that has a product that is leading the way they can come across as spammy. Unfortunately the training in many of these organisations they tell you to write down 100 friends, book 100 parties and you will be on your way to success. WRONG!



The way to make this thing work is to lead people in with YOU.

Humans want to get to know humans.

We want to know why something works.

We want to know how you felt when you used your product.

Did you have results?

Can you give us a real time explanation? We are curious creatures us humans!

The MLM business model CAN work but you need to put some thought into HOW it is going to work for YOU.



As with any other business it is your job to become a really good marketer. How you do this is by story telling.

Marketing is just really good story telling right?!

Educate and share with your audience about yourself, your experiences and your views.

Why should they be using the product you promote?

My advice to ALL people who have a MLM business no matter what you sell is to lead and market themselves as a personal brand.


So yes this means running your business under your own name.

This creates the trust factor. People get to know you online see what you are all about. Hopefully if you are utilising your IG stories, they are getting to know you on a personal level as well.

This helps you to softly softly sell. Turning it around into a space where your audience doesn’t feel like you get on social media to sell the products first and foremost. You just share value and just so happen to recommend the product you are affiliated with.

I also want you to niche down who you are trying to sell your product to?

Would it suit young families?

Would mums with small babies benefit?

Have a think who your target market is.

Never think niche doesn’t apply to a product based business!

So please please ignore your up-line when they tell you to sell everyone even 70 year old Bob down the road.

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Treat it like affiliate marketing.You provide a product and get a commission for selling it.

Another way you can bring in sales into an existing business is to migrate your products into services you already sell. So for an example as an add on to a course or within gift boxes for VIP clients / retreats. 



Unfortunately MLM and direct sales have got a bad wrap because of the old school marketing they teach. Hello spammy mc spam.

But I think they are a great lead in to the business world for some women.

The aim of the game here is to think outside the box.

Come up with your own content.

That means no more copy and pasting from your companies website. (That screams robot)

Lead with YOU. This will also give you room to move and grow your business well into the future.

I hope this has been helpful for you! If it has let me know in the comments below!

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Foundational Pillars Of Content You Should Be Sharing On Social Media.

So many online entrepreneurs say to me

“I don’t know what to put on my social media platforms in the way of content”

“I am always posting as I go in the moment and my content doesn’t really get many reactions”.

Or the BIG one I block my ears when they tell me.


They post very rarely on their own online platforms. Eppp!


This is what has prompted this blog post today. I want to introduce to you the marketing strategy around the foundational content you should have scheduled in your social media channels at ALL TIMES.


These are the foundational pillars that create a really good base for all of your social media posts. Marketing is all about story telling. So once you become comfortable with telling your own story and educating people what you are about it becomes really easy to create content based around these pillars.


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  • Who I work with - Call out your ideal client. Tell the world who it is YOU want to work with. Paint the picture for them who it is. A beautiful way I love doing this is to write a post being a “letter to my ideal client”. I write to her letting her know I understand where she is at and how I can help her. This always gets a lot of love when posted on my Facebook page.


  • How I help - What is your niched service? What is the service you promote to lead your clients in with? Educate your followers on what your session / coaching consists of. How it works, how you support them and what outcomes they may achieve.


  • Who are you? - So who are you? Remember if you are doing this thing right new people are going to come across you all the time!

    You want to allow them to get to know you. This post should be scheduled on a weekly basis. What is your story?

    Humans want to get to know humans.

    Use this as a space to put yourself out there. Create trust. Allow your ideal client to be able to resonate with you. They want to get to know you. They want to know that you have been through or understand their struggles. This is a really good way to build that authentic loyal following that fall in love with you for who you are and what you are about.

    Your story is your best testimonial don’t be afraid to be real and raw. Everyone is going to love you even more!


  • Why do you do what you do? - This could be another part of your own personal story or you could share a case study about a past client. Why are you so passionate about what you do? Why would your client choose you? I want to be able to trust that YOU have the skill set and the passion to support me. So please allow me to get to know you further as to why you do what you do! Why did you start in the first place?


  • Lastly What do you stand for? AKA Getting ranty sometimes. - What are your core values?

    What makes you different in your industry?

    What fires you up?

    Sharing why you are passionate. What you are passionate about also fires up your potential clients. It helps them see that they may also have the same values as you or even get ranty about the same things as you. This creates conversation where you are leading the way!

    Authentic connections and tribe building. Your vibe attracts your tribe remember!


I hope your head is buzzing with ideas now on the foundational content that you can now schedule into your social media pages.

Along with this weekly blog posts you may be sharing ,expert tips and the fun behind the scenes stuff. You should have a very full weeks planned ahead of time!


Reach out if this was helpful to you I would love to know!

What Is One Thing I Can Do To Help Me Sell On Instagram?

You want to attract clients and get real leads on Instagram. But it is not really happening, right? 

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You are posting all day doing all the "things" and can not work out where you are going wrong. 

I hear this all the time then I go and have a look at my clients Instagram, and it is clear to me in about 2 seconds why Instagram as a platform is not converting likers into paying clients. 

It may take some thought but the actual action will take you about 30 seconds to change on Instagram!

 

So what is the golden ticket to converting? 

Making your BIO CLEAR! 

The biggest mistake I see is people making the bio all about them. Listing all their personal hobbies, #catmum and just random fluff you know? #truthbomb

Your business is not about you. You are in the business of solving problems even if you have a physical product. You solve a problem! 

So what do you need to do? #Igotchabackbaby 


Create an A to B statement. This needs to be clear and the first thing you put in your bio. 

This is an example of an A to B statement. 

I help new mums lose baby weight through clean eating and strength training to become strong and healthy.  

What you are doing here is calling in your client with your niche. You are showcasing yourself as the professional who specialises in this area. 

You are identifying who you help so they can say Oh that's me! You are sharing with them how you can help and the outcome they can have working with you. 

This takes away confusion. They get it and they will be more inclined to hit the follow button. They know you will have a purpose in their life. You are the person they identify as solving their problem.

It is crystal clear the outcome they will have when working with you. 

This is going to help you to convert your followers into clients and also help you grow your account with a loyal targeted following. 

So have a think about who it is you want to work with, what problem you solve and what outcome they will have when working with you. 

You can use this A to B statement everywhere in your marketing to showcase who you are and what it is that you do. 

Here is an example of how I have put my bio together! 

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You will also notice I have put a link in my URL for a FREE ebook. This is called a call to action. I am asking my followers to give me their email in return for a free ebook. 

Why? Because this is the next level of converting my followers into paying clients!

I obtain the email address and then they are on my mailing list. They will get to know me further and of course I softly softly promote my paid products and services to them. 

Doing these two valuable steps sets you apart from the Instagram profiles that look like they are in hobby mode. If you are not calling out to your ideal client how are they going to know you offer a paid service and the next step is to buy from you?

 

Be CLEAR! Do the clients you have not even met yet a service by allowing them to buy from you. 

Promise me you will use the space in your bio wisely now. I love you, fellow mums. I know you love your fur baby. But keep that for later when they are getting to know you. No more #mumof3 #Catmum #Coffeeaddict. 

I would love to see your before and after feel free to tag me on Instagram.


Still unsure of how to market your message and services? Not sure how to use the Instagram platform but KNOW it is the second most used platform in 2018. 

Hit the button below and book in an Instagram 101 marketing session with me. I've got you covered!

Not Another Facebook Group?! Why Should I Create One?

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First of all, I am going to jump straight in and answer the burning question I am always asked. Do I need a Facebook group?

I usually chat with clients that are on both sides of the fence. One side says I want to create one because I will put my effort into that because no one can see my stuff on my business page. 

The other side of the fence says NO more Facebook groups! Too many already and I an not manage another thing. 

Alright so here is the thing. Yes, there are a lot of Facebook groups out there. And I mean a lot. But listen in I am going to show you why I DO believe you need one when you are building a business and a personal brand. 

Total disclaimer here as well. Will building a group be easy? No. Will it bring you in millions of dollars in the first 12 months. Probably not.

It will take time and patience but if done correctly it is going to set you up with client leads in the long-term picture. 

The reason why I want you to create a Facebook group is that in the first 1-2 years of business especially I want you to focus on building a loyal tribe. When we are creating our own personal brands we need to get within the community and have conversations about what we do and strike up the conversation. 

I want you to lead the way and create this for your tribe. If you are wanting to create a loyal tribe and be able to engage with them you need to think about where you are going to do this?

Is it in the comments on your Instagram? On your Facebook business page?

Talking in the comments and replying will work in the short term.

But if you can create an engaged conversation where you are leading the way with topics and have all of this living within a Facebook group you will win every single time in the long run. 

Don't get me wrong. This is not SHOW all about you. The purpose of creating a community is just that. A community. You want to create a place where like-minded people hang out. Where they get just as much value out of the group as you do. 

Where they feel they have a voice.

I want you to see this as being a way to create a safe place to have the deeper conversations with your tribe. Where you lead the way. Your community is going to like you. Trust you. Know you. And buy from you. In the long game. 

 

My top tips for growing a Facebook Group

 

  • Create a searchable simple niched name - Ie Clean eating for women - Healing anxiety with essential oils.

The minute I changed my group name to something people were actually searching for my group has grown organically like wildflower. Again remember not about you, about them. Creating a branded group with your name when no one knows who you are is not going to grow quickly and you are going to have to slug it out to grow that baby! 

  • Engage with your tribe - Go live ask questions!

I know you are thinking. Like Duh Romana. You would think hey? But I see this over and over again. People get excited. Create a group, post in it for 4 weeks straight. Burnout and the group's interaction drops and it goes to Facebook Group Zombie land. People are not going to make the effort to post in YOUR group unless you do. Long-term gain remember. You are building brand awareness and presence. 

Facebook will also reward you for doing so! If your group is really engaged and lots of posts are being made it will suggest it to people searching for similar groups. 

 

  • Don't spam everyone with your sales copy

I know it is your group and you want a return on investment. But settle petal. Be the leader. Play by your own rules. Of course, it is your group and you can break them every now and then if you have something really awesome to share. But again it is not about you. Take it easy and resist the urge! Create brilliant content that will convert quicker in the long term than sales posts spammy mc spammed everywhere in your group. 

 

  • Run challenges in your group

This has and is continuing to work really well for me. It gives people a reason to show up and engage. Invite people in and they get VALUE out of being apart of the challenge that is within my group. Oh, and it also showcases me within MY tribe as being the person with the expertise. Winner winner for everyone. 

 

  • Take advantage of the ask entering questions option. 

You can request people who are asking to join your group to answer questions before they are approved. Be smart and ask the RIGHT questions. Feel free to use mine. 

I ask where did you find this Facebook group. - Awesome for you to track

I ask them what they want to learn from me - This will help you with content all over the place!

I tell them to leave their email if they would like my free ebook. 95% of people say yes and pop it in.  - This helps me grow my list and brand awareness and niche services. 

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I hope this has inspired you to create your own tribe on Facebook within a group. It has such potential to really serve you well within your business if you put in the time and effort your tribe deserves.

If you have any questions I invite you to get in touch! Let's Talk

And of course here is your VIP invitation to jump into my Facebook group to see how we roll over there!

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Help no one can see me! Tips to getting really visible online.

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Alright you've got something really amazing to share. 

You know you change lives and you may even have a product you know is AMAZING but crickets right?

You want to know how do I sell what I have to offer online?

You tell me not to work for FREE Romana so how the hell do I get people to BUY my thing? 

You ready? 

You may not like what I am about to say but I am all about dealing #truthbombs. 

No one is going to buy your thing if they don't know who the fuck you are. 

Like honestly. You know when someone comes to your door to ask you about your energy provider? We can not shut that door quick enough. It is almost a little bit like. Whatttt are YOU doing disturbing me? WHY are you at my door. 

Ok maybe that is just crazy little me. HA!

But you see my point here right? We can have a human standing in front of us even with the most amazing thing ever but if we don't know them. Don't have any connection to them we become very dismissive. 

It is the same online. We are all so absorbed in the scroll of social media we don't pay attention to people we don't know.

We have no emotional pull towards them and women in particular buy with EMOTION.

Ether because we resonate and like that person we are buying from, we have created a like and trust for them creating an emotional pathway to them in our brain. OR because they have struck an emotion in us and they can solve a problem for us. 

This is the way people buy. 

And in the online world becoming visible does not have to be hard. It can take time yes. But it can be done. I am going to share with you how I made 15k just from advertising my services in OTHER PEOPLES Facebook groups last year. 

So yes Facebook groups is where the party is at. Organic marketing for the win. These babies cost you $0.

I want you to focus on 3 - 4 Facebook groups (You can find mine here

Now don't go in and drop your promotional stuff and run. Yuk you are not going to get any sales that way. 

Get into these groups and create some really awesome connections. Respond to questions within the groups. Share your knowledge. Allow real humans who may be your ideal client to get to know you!

What you will gain is so much more than just paying clients. You will gain a network of women who have your back. They will get to know what you do even if they are not ready to work with you or personally do not need your services. They will be the ones who tag you and shout your name from the rooftops when someone is in need of your help. 

The value you bring and what you get back is truly amazing within the online communities of women entrepreneurs. Find the right groups and you will start to understand what I mean. 

When you are choosing your groups I want you to also do it from a strategic point of view.

Choose to focus on groups where you KNOW your ideal client is hanging out. So it may be a support group for mothers as an example if you work with mums with PND. 

Another group I want you to join is one YOU can learn and grow. So of course my Facebook group would be fabulous for this! ;) 

And of course feel the vibe of the group. Give it a go for a while if it isn't for you move on and go searching for the right fit. Of course you want to make sure that you are following group guidelines if they have theme days etc. And feel aligned with the group facilitator. 

Content

The other way to become more visible online is to actually be present online! I know you are thinking simple right? 

WRONG! Some peeps think ok I have a Facebook page a Instagram account I have uploaded some random stuff and now I am going to make money online because people can find me. 

OH NO!!

This is not going to work. Not at all. If anything it can turn potential clients away! If I am looking for someone to work with I head to the Facebook page I want to see basically a mini website. I want to see fresh NEW posts on the wall and an about section that gives me all the answers I need. Who are they? What are they about? Can they help me?

So creating content like a machine is going to lead in your clients. Choose two social media platforms. Facebook and Instagram are my favourites. And master them.

Produce content everywhere. Document your life. Allow your following to get to know you as a real human as well as a professional business owner. Share tips and hints. Educate them on why you do what you do. What results can you help them achieve? What outcomes can you help with?

Listen in.. 

Truth bomb coming. Unless you are being present online creating content. So popping into Facebook groups making connections and actually promoting your thing. Providing content on your own platforms like Facebook and Instagram, you CAN NOT say that say it doesn't work and you are not visible. 

It does take work. A lot of work. It takes time. 

But the more you put yourself out there. The more you allow people to see who you are and promote your thing. The quicker it will happen for you. 

If you are struggling with your marketing and your message and are still pulling your hair out with this online thing. 

Please get in touch I would love to help!